Global ITV. Interoperability of Interactive and Hybrid TV systems – A new advanced scheme for future services and applications in a global environment


GLOBAL ITV seeks to harmonise different existing solutions in the domains of interactive, hybrid, connected and web TV on a worldwide level. Key stakeholders from Brazil and Europe have joint forces to define a migration path and a coexistence scenario towards a next-generation hybrid TV platform based on established and open standards in alignment with the developments in the “Web World”. The extensive experience gathered in the past years will be exchanged mutually between the involved partners and their advisors in order to define a viable solution with direct traction on the market and a clear perspective for the future.

The scope of GLOBAL ITV project is to develop an interoperability scheme to allow several iDTV and Smart TV systems to work together, exchanging and using the information, as well as, to define interoperable scenarios and develop reference architectures. The ultimate aim is to create the foundation for a global interoperable platform.

Major Brazilian and European companies, organizations and research establishments have decided to join forces. The consortium is convinced to have at its disposal all means to define and showcase a reliable migration path and a coexistence scenario towards a next generation hybrid TV platform based on established standards. The extensive experience of all partners, and the advice of the international GLOBAL ITV Council, will ensure the definition of viable solutions with direct traction on the market and a clear perspective for the future.



  • Institut fuer Rundfunktechnik Gmbh
  • Vestel Elektronik ve Ticaret A.S.
  • Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V.
  • TDF
  • Retevisión – AbertisTelecom
  • Symelar Innovación SLU.
  • European Broadcasting Union
  • World Wide Web Consortium at GEIE ERCIM


  • Universidade de São Paulo
  • Universidade Católica de Brasilia
  • Universidade Federal do Pará
  • Universidade Estadual Paulista “Júlio de Mesquita Filho”
  • Associaçao do Laboratório de Sistemas Integráveis Tecnológico
  • Universidade Estadual de Campinas
  • Universidade Estadual do ABC
  • Rede Bandeirantes de Televisão
  • HXD Interactive Television

A-CING is taking part in the project in the following WP:

  • WP1: Project management.WP1 will be responsible for the joint European Brazilian Project Management including the pertinent reporting activities. A-CING paper is the coordination of European/Brazilian Consortium.
  • WP2: Scenarios and requirements for the GLOBAL ITV.WP2 will drive the later technical realisation of the project by creating scenarios and use cases from which the global requirements for the future Hybrid GLOBAL ITV platform will be derived. A-CING will manage the description of Future Global Interactive TV scenarios (2015 to 2020).
  • WP5: Testing and evaluation.WP5 objectives will be to demonstrate the services and to validate the development carried out in the framework of the project.
  • WP6: Dissemination, GLOBAL ITV Council.WP6 is responsible for promoting and disseminating the achievements of GLOBAL ITV to stakeholders, policy representative and to the public in order to create a far‐reaching visibility of the project across Brazil, Europe and beyond.

Other Information: This project with code FP7-614087 is being funded by the European Commission within the 7th Framework Programme (FP7-ICT-2013-EU-Brazil).

The GLOBAL ITV Council defines its debating priorities